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Let’s break down why using words like free, gift, or no-cost can actually help cold audiences trust you faster and make them more likely to opt in. These words may seem small, but they can make a big difference—especially when you’re trying to grab the attention of someone who’s never heard of you before.
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
- Visit The Art of Online Business website for Facebook Ads help
Thinking about skipping the freebie and running ads to a paid offer instead? Watch this episode where I explain whether or not to include the price in your ad copy—and how to do it right.
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Speaker 0:
Should you say free in your Facebook and Instagram ad copy? Well, the quick answer is yes and the slightly longer answer is it depends. And the slightly longer answer that I’ve discovered in my five-ish years of doing Facebook and Instagram ads is that it depends. But basically yes, and this is gonna be an ultra short Now. Basically yes because when I show ads on behalf of clients for their free lead magnets, we’re usually showing those ads to a cold audience, an audience that has not entered their business Ecosphere, never encountered a video, does not follow them on social media, hasn’t been to their website, so on and so forth, and people Automatically assume the worst. As in people that don’t know, you just assume that you’re trying to rip them off or charge them for something right. So we do put free in the ad copy, and if you don’t like the word free, that’s fine. Use something like gift or complimentary or no cost. But this is what I’ve been doing and it works quite well. Now, if you’re skeptical, you can always spend money testing what happens to your opt-in, or I should say testing what happens to your cost per lead. If you don’t put free inside of the ad copy, just test. Same ad copy, same visuals, but one version of ad copy doesn’t have the word free and the other one does, and then, after five or six days of running those Facebook and Instagram ads, you will know what your cost per lead is. Now what if we are trying to attract a higher quality lead magnet opt-in, because nobody wants freebie seekers and tire kickers and folks who weren’t actually planning on working with you or paying you for your expertise anyway, on the email list, and guess what? That’s just part of the name of the game. Part of the name of the game yeah, we’re just going to stick with that of online marketing is when you have a lead magnet, you end up getting quite a few of those folks. But this is why you invest time and money into developing your email nurture sequence so that through building your expertise, showing that you have actually helped people out and you know what the heck you’re talking about, you can attract those folks who actually need to work with you to you, so that you can work with them and you’re happy and they are happy because selling is serving.
Speaker 0:
Now there are other methods, like running ads to a low-ticket offer, in which case, as long as your offer is aligned with what the market, ie your ideal client needs, and you have an order bump and an upsell attached with that offer that are also aligned, then you can test ads and eventually find the solution, this ads equation, if you will, this combination of ads set up and ad visuals and ad graphics, that gives you a positive return on your ad spend every day, or, if not every day, every week.
Speaker 0:
Now, that takes a lot of work but that is possible. And if you’re wondering, okay, quagio, but if I want to run ads to a low ticket offer, that costs something, well then, do I put the price of that in the ad copy? Good question, if you go down to the show notes below, there is an episode where I kind of outline my thought process on including the price in your ads that you’re running to a low ticket offer and or you know, a cart open, as in you had a webinar or a challenge and now you’re selling your main program. Until the next time you hear from me or see from me, take care, be blessed and we’ll see each other in the next one. Goodbye.
